We design.
We build.
We operate.
Full-stack ecommerce engineering. We build autonomous, analytically-driven growth systems — self-improving loops that continuously optimise content, CRO, UX, and search visibility. No campaigns. No retainers. Just compounding performance.
Platforms & tools we engineer with
The old playbook is broken
Search is fragmenting. AI is rewriting discovery. E-commerce is getting more complex by the quarter. Most businesses are still running 2020 strategies in a 2026 world.
Organic traffic is flat — or falling
Algorithm updates, AI overviews, and zero-click search are eroding the playbook that worked three years ago. What got you here won't get you there.
AI search is a blind spot
ChatGPT, Gemini, and Perplexity are answering your customers' questions — but they're not citing you. If you're invisible to AI, you're invisible to the next generation of buyers.
Your stack is a bottleneck, not an engine
Slow sites, brittle integrations, manual processes, and an architecture that was "temporary" three years ago. Your platform should accelerate growth, not constrain it.
Advice without execution is just noise
You've had the strategy decks. You've seen the audits. What you haven't had is someone who will actually build the thing, ship it, and own the outcomes.
Three disciplines. One operating model.
Every engagement follows the same principle: we design the strategy, build the systems, and operate them alongside you. No handoff. No gap between strategy and execution.
Engineer your visibility across every search surface
We don't just optimise for Google — we engineer visibility across the entire discovery ecosystem. Traditional search, AI answer engines, voice, and the agentic commerce platforms that are reshaping how buyers find and choose brands.
Design→Build→Operate
A disciplined, repeatable operating model honed over two decades. We don't just tell you what to do — we do it with you, then keep doing it until the numbers compound.
Diagnose, strategise, architect
Every engagement starts with a deep audit — technical health, search visibility, AI presence, competitive landscape, and commercial performance. No assumptions, no templates. We build a prioritised roadmap based on impact and effort, mapping every action to revenue.
Engineer, ship, iterate
This is where we diverge from every consultancy that hands over a deck and walks away. We build the systems ourselves — writing the code, shipping the content, configuring the platforms, and integrating the APIs. Sprint-based delivery with weekly standups and transparent progress.
Monitor, optimise, compound
Shipping is the beginning, not the end. We monitor performance against real business outcomes, run continuous experiments, respond to algorithm changes, and optimise relentlessly. You get a dedicated operator, not a monthly report from a junior.
The TRAFF1K Framework
Seven principles that govern every engagement. Not values on a wall — operating constraints we hold ourselves to.
Measure what changes decisions. Ignore what fills dashboards. If a metric doesn't alter behaviour, it's noise. We instrument for insight, not reporting theatre.
Every technical decision connects to commercial outcome. We don't optimise systems — we optimise the economics those systems produce. If it doesn't move revenue, margin, or efficiency, we don't do it.
Speed without direction is just velocity. We compress time-to-value, not cut corners. The fastest path is the one that doesn't need reworking in six months.
Strip the assumption. Find the mechanism. Most ecommerce problems are misdiagnosed because the tooling points at the wrong layer. We start with the requirement, not the product brochure.
DNS to checkout. Infrastructure to conversion. Open source frameworks and bespoke middleware — not plugin marketplaces and licensing chains. One operator, one system, one outcome.
Aim for step-change within 90 days. Long engagements create dependency. Short ones create momentum. If we can't demonstrate measurable impact in one quarter, something is structurally wrong.
We build capability inside your organisation. Every integration documented. Every system explained. The goal is to make ourselves unnecessary — not indispensable.
Every integration starts with the actual business need — not the vendor pitch. What does this system need to do? What data needs to flow where? Most £500/month SaaS subscriptions solve a problem that a focused, well-tested script handles permanently.
Open source frameworks. Middleware stacks. Direct API integrations. No per-seat licensing, no monthly plugin subscriptions, no vendor lock-in. We compose the right stack from proven, maintained tools — and build the bespoke connectors.
You own the code. You own the infrastructure. You own the integrations. No black boxes, no proprietary dependencies, no renegotiating licensing when you scale. When we exit, everything stays and everything works.
Growth looks different at every stage
Whether you're a fast-growing DTC brand, a global enterprise, or an agency that needs specialist firepower — we adapt our operating model to fit your reality.
Scale without the growing pains
You've found product-market fit, but organic growth has plateaued. You need an engineering partner who can unlock the next level — not another agency that outsources the work to juniors.
Talk to UsBuilt for brands doing £500K–£10M
Built by an operator. Run like an engineering team.
Traff1k was born from frustration. Most agencies are brilliant at selling, mediocre at doing, and allergic to accountability. They hand you a strategy deck, wish you luck, and invoice monthly.
We're the opposite. With over twenty years on the front line of e-commerce — managing real P&Ls, building real platforms, writing real code, and driving real revenue — we operate like an engineering team embedded in your business.
We design strategies grounded in data. We build the systems that execute them. And we operate those systems alongside you, accountable to the same numbers you are.
Operating e-commerce — managing P&Ls, running teams, and shipping code across beauty, fashion, luxury, and lifestyle.
UK, EU, and US operations engineered from the ground up. Multi-currency, multi-language, multi-region.
We write the code, ship the content, and configure the platforms. Every recommendation comes with execution.
Founded by a Trading Director who's run live operations — not a career consultant who's only ever advised.
Notes from the operating floor
The Illusion of Measured Growth
Modern ecommerce teams optimise proxies, not outcomes. The measurement systems they trust are the same systems that prevent them from understanding what's actually working.
Attribution systems vs commercial reality
Every attribution model answers a different question. Most ecommerce teams don't realise the question their model is answering has nothing to do with their actual business problem.
Revenue can grow while profit collapses
Most ecommerce dashboards report revenue as if it were the business. It isn't. Revenue is the surface. Margin is the structure underneath it.
Stop advising. Start engineering.
The brands winning in 2026 aren't the ones with the most consultants. They're the ones with the sharpest operators. Let's build your growth engine.
Let's engineer your growth.
Every engagement starts with a conversation. Tell us where you are, where you want to be, and we'll map out how to get there. No obligation, no pressure — just an honest operator's assessment.
Free technical audit
Every conversation includes a complimentary assessment of your technical health, search visibility, and growth opportunities.
Response within 24 hours
You'll hear back from a senior operator, not a sales rep or account manager.
No long-term lock-in
We work on rolling engagements. Our results are our retention strategy.