Question 1

What is AI search optimisation?

Accepted Answer

AI search optimisation (also called AEO or GEO) ensures your brand is cited and recommended by AI answer engines like ChatGPT, Gemini, Perplexity, and Claude — not just traditional search engines like Google. It requires structured data, entity authority, topical depth, and specific content architecture.

Question 2

What platforms do you work with?

Accepted Answer

We specialise in WooCommerce, Shopify, and headless commerce architectures built on Next.js. We also work across custom platforms, Magento, and BigCommerce. Our preference is open source stacks with bespoke integrations.

Question 3

Do you require long-term contracts?

Accepted Answer

No. We aim to deliver step-change value within 90 days — one quarter. We work on rolling monthly engagements. Results are our retention strategy, not lock-in clauses.

Question 4

What does a free audit include?

Accepted Answer

Every initial conversation includes a complimentary assessment of your technical SEO health, AI search visibility, site performance, competitive positioning, and platform architecture.

Question 5

Do you work with agencies on a white-label basis?

Accepted Answer

Yes. We partner with agencies as a white-label technical resource. Your brand, our expertise. All work is confidential and conflict-free.

Question 6

What is the TRAFF1K Framework?

Accepted Answer

Seven operating principles governing every engagement: Track the Mechanism, Revenue Accountable, Accelerate Deliberately, First Principles Engineering, Full Stack Ownership, One Quarter to Value, and Knowledge Transfers Not Lock-in.

Question 7

Why do you use open source instead of commercial platforms?

Accepted Answer

Open source eliminates licensing costs, vendor lock-in, and dependency on third-party roadmaps. You own the code, the integrations, and the infrastructure. When we exit the engagement, everything stays and works.

Question 8

What is your approach to DevOps and SRE?

Accepted Answer

We treat ecommerce infrastructure as a reliability engineering problem. Docker containerisation, CI/CD pipelines, infrastructure as code, monitoring and alerting, zero-downtime deployments, and load testing before peak trading. Most agencies don't touch infrastructure — we consider it foundational.

Question 9

How do autonomous growth loops work?

Accepted Answer

We engineer closed-loop systems where every deployment generates data, that data feeds analysis, analysis triggers optimisation, and optimisation improves the next cycle. Content, CRO, UX, and search visibility all self-optimise through analytical feedback loops.

Question 10

What industries do you work with?

Accepted Answer

Primarily ecommerce and direct-to-consumer brands across beauty, fashion, luxury, lifestyle, health, and home categories. We also work with B2B ecommerce operations and marketplace sellers.

Question 11

Where is Traff1k based?

Accepted Answer

London, UK — working globally across UK, EU, and US markets. All engagements are remote-first.

Question 12

What makes Traff1k different from a typical SEO agency?

Accepted Answer

We're not an agency. We're operators. We write the code, build the infrastructure, ship the content, and are accountable to commercial outcomes — not vanity metrics. We aim to build capability inside your organisation and exit within a quarter.

Question 13

Do you build custom integrations?

Accepted Answer

Yes. We build bespoke middleware, API connectors, and data pipelines. We start with the actual business requirement and engineer the simplest, most maintainable solution using open source tools and direct API calls.

Question 14

What reporting do you provide?

Accepted Answer

Monthly commercial reporting tied to P&L outcomes, not just traffic metrics. We measure what changes decisions and ignore what fills dashboards. Quarterly strategy recalibration based on performance data.

Question 15

What technologies are in your stack?

Accepted Answer

Next.js, Node.js, Docker, Kubernetes, Cloudflare Workers, Vercel Edge, Redis, Neo4j, OpenAI, Anthropic, Mistral, Hugging Face, LangChain, REST and GraphQL APIs, WooCommerce, Shopify, Stripe, Cloudflare Analytics, and Ahrefs.

Notes from the operating floor

Field Notes

Revenue can grow while profit collapses

GA4 hides operational problems

ROAS is the most dangerous ecommerce metric

Most CRO wins are statistical noise

Your conversion rate probably didn't drop

Rankings no longer predict traffic

AI answers are stealing your best customers

Informational keywords stopped monetising

Category pages now compete with aggregators

Fast page speed does not mean fast experience

Shopify apps are hidden latency

Engineering

Attribution systems vs commercial reality

Why fast ecommerce sites still feel slow

How AI search selects sources

Systems

The Illusion of Measured Growth

The website is no longer the primary interface

Playbooks

AI Search Visibility Audit Checklist